SNOWHILL’S MARKETING CAMPAIGN SEEKS TO PUT COMPETITORS IN THE SHADE
Jones Lang LaSalle and Savills, leasing agents on One Snowhill in Birmingham, have been learning a few new marketing tricks to help find a third tenant, alongside Barclays and KPMG, for the Grade A city centre office building.
Inspired by the YouTube video phenomenon, the four agents painstakingly learnt the art of throwing and catching sunglasses onto their faces, putting their new found “skills” into action for the schemes’ latest “Now in 3D” marketing campaign.
“This is a unique and entertaining way to deliver a building tour. We hope the results amuse as well as raise the profile of the space we have available”, said Jonathan Fear from Jones Lang LaSalle. |
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